Winning over the next wave of EV buyers brings fresh challenges
April 29, 2024-
The Globe and Mail – Electric vehicles sped past a major milestone last year as one in 10 new-vehicle buyers opted for battery power, but the road ahead presents new obstacles for both policy-makers and the auto industry.
Cara Clairman recently noticed a shift in the demographics of people coming to test drive ZEVs though her non-profit Plug’n Drive; they’re not as wealthy as earlier test drivers, there are more women coming in and there’s a greater diversity in age.
“The next wave of adopters will be more like, ‘I’m going to save money [switching to a ZEV],’ and they’re not doing it so much for the environment or because it’s cool tech, which I think was more the first wave,” Ms. Clairman said.
